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When researching freelance related careers, a common literature concept is that of work and family balance. It is never an easy thing to do. You may be able to balance it according to your working hours. But things are not always that simple and your schedule and work requirements will always change. In the short term at last, you don’t even have fixed hours. As a result, you will be required to adjust the balance again and again in the future.
Being a freelance web designer in London is not easy. You need to do more in order to compete with others. Assuming you do full web design work, from coding to graphic design, and all the things in between, you will sometimes wish there was more than 24 hours in a day. You will always find yourself needing more time for both. But there are things you can do, to be more efficient, and gain a few extra hours with your family.
Over time, as you gain more experience and become more resourceful with your time, things should improve. Your spouse and family must understand that this a short term sacrifice you have to make for a long term career improvement. One way where you can overlap the two, is to set up your work desk at or near the family living room. Although this may be prove distracting at times-web design sometimes requires as much focus and quiet environment as possible-, it is an easy solution for being able to be with your family and do work at the same time.
Your home will be your office and vise versa. In other words, you will work at the same place where you and your family live. In such a setting, it is so easy to get distracted and busy with the family and forget about your work. Be sure to have some safeguards against this potential slacking.
You can have all the web design skills and talent there is, but it doesn’t mean much if you can’t use it. That is, you have to have clients, otherwise your skills are of no monetary value to your business.
So, as an independent designer, how do you find more business and clients? Where do you look? And most importantly, how do you ensure that they keep coming? Being able to answer these questions will spell the very difference between your survival as a freelance web designer and failure. It is important enough to put the time and research into finding those clients. This ensures future sustainability and profitability for your business.
It all starts with marketing and networking. One of the biggest mistakes that self-employed designers make is to assume that because they have a business, automatically means they are employed. Wrong! Having a business is one thing, and actually finding business to do is quiet another. It is the latter that really matters.
As part of your initial business plan, you have to have a solid marketing strategy. Who will you target? Who do you think needs your web design service? It is not as easy as sitting by your phone and email and waiting for clients to contact you for work. If it was that easy, more people would have done it, and less freelance designers would have failed in this endeavor. Start with family and friends who have businesses. Who doesn’t have a website? Whose website needs some rework? Make a list of all of these potential clients and start contacting them.
As a start, invest as much, if not more time in marketing and networking, as you would on the actual design work. It is a worthy investment for the long term.
