Data

Promotional USB Drives for Marketing Strategy

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USB Drive that also known as flash drive has become a massive requirement in this computer era. People have various purposes of using it, such as keep their data, or maybe just as an accessories. A large company also usually make flash drive as a gift or souvenir to their loyal customer or maybe as an identity on their employee. It is even better that today, a company can order a custom flash drive with their logo in it.

Customized flash drive with a company logo can help the company to promote themselves. It is of course more convenient, cheap and useful marketing strategy considering flash drive has become a personal need of every person that uses computer. Let’s try to compare it with other promotional gift, for example a mug. It’s true that mug also very useful, but it’s place is at home, so only the owner of the home and some guest can see the mug with company logo in it. It’s very different with USB drive. The owner will take it with them all over the place, at work, school, internet café, and many more places.

That reason alone has give a big differentiation between marketing strategy. Another plus point from getting USB drive as a promotional gifts are it shows that the company has a fully incorporate with advance technology. Especially when the design chosen is describing the company. It will helps a lot of marketing without much more efforts and cost that must be paid.

RSS Reader Market in Disarray, Continues to Decline

RSS Reader Market in Disarray, Continues to Decline

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Picture 62One of the interesting trends of 2009 has been the gradual decline of RSS Readers as a way for people to keep up with news and niche topics. Many of us still use them, but less than we used to. I for one still maintain a Google Reader account, however I don’t check it on a daily basis. I check Twitter for news and information multiple times a day, I monitor Twitter lists, and I read a number of blogs across a set of topics of most interest to me.

Frankly I’m more likely to use Google Reader to search for specific information nowadays, than to scan my subscribed feeds for their latest posts [I should note however that our news writers use a variety of RSS Readers daily]. So what’s happened to RSS Readers. Do people still use them and is there still a viable market for them? …