Rich Internet Application SEO

Rich Internet Applications (RIA) are currently facing a daunting challenge of search engine optimization (SEO). Optimizing rich internet applications is necessary to make sure that the web pages can be tacked by search engine crawlers and content can be accessed by users.
Knowing the enormity and importance of solving this challenge, Adobe has stood up to the task of finding a solution to SEO for rich internet applications. Adobe has launched Adobe flash player technology for search engines that enables search engines to trace and rank web pages containing rich internet applications. Adobe flash player changes the state of SWF content to let search engines sense the web page.

Mentioned below are some tips that can simplify your

Set out quantified SEO goals right from the planning stages itself like:
Improve the search engine rankings for specific keywords
Secure top five rank for some business critical phrases
Attracting say x% of traffic from organic search
A specific outline of how the content will support the business at the same time it is also in alignment with search engine requirements.

Make strategic design decisions in the beginning itself like:
Use SWF to enhance the visual characteristics of the webpage instead of using it in the webpage where a more search engine friendly technology could have been used.
Minimize the use of Rich internet applications for important URLs
Use texts for generating animations in SWF file that have vital marketing copy.

Have a unique URLs for key parts of your SWF file
Having specific keywords as URLs for key sections of the website that are being targeted to be optimized will help search engines to detect and display results for most relevant content. To answer the question of how many URLs one needs to create? Establish how many business critical terms phrases you are targeting to secure a rank in the search engines. For example if you have 8 business critical phases then create 8 SWF files with the critical phases as your URL. To illustrate, Keyword 1 http://www.pictureexample.com/example5.html
picture example .swf defaults to show information related to Keyword 1
However, at the same time make sure that the users do not have to type in the only the exact keywords to access your content, also have keywords and phrases that make your web page accessible even if loosely related.

Use variables to command and display SWF content
This method, while controlling the state in which SWF file opens to display the content to the user, allows you to keep the name of SWF file same as the URL. The same SWF file is embedded each time but the variable is passed into the SWF file to control the state it opens to the user.

Provide SWF file text in HTML source:
By having the text from the SWF file in HTML source you are simplifying the task for search engine crawlers.

Use XSL to control your data and content
It is a good idea to use one XML source to control the SWF file and HTML file content. Extensible style sheet language allows you to convert the XML data into HTML or any other browser friendly format. This eliminates redundancy and enhances accuracy.

Use HTML for the primary navigation
Have your site navigability designed in HTML, as its the most preferred format for search engines to follow links within the site.

Steer clear of pop-up windows
Pop up windows generally confuse web crawlers. So its vital that you create SWF content in a manner that it does not need pop-up windows to open.

Generate HTML sitemap
A content sitemap is a must in every good website, as it makes the search task easier both for the user and the search engines. Besides having links for various sections of the site also have additional link to unique SWF file URLs.

Have video sitemap too
Video sitemaps have an XML format that enables display of the location of the video.

Generate a robot.txt file
Place this file in the root directory, and this will direct the search engine crawler to the relevant content.

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