Few web companies survived the dot com bubble. In the early noughties the dot com bubble crashed and many web companies failed as questions return on whether returns would ever be made on investments that were made. The stock market heavily overvalued firms operating online, especially those with the prefix of e-. Possibly the most famous victim of the dot com bubble crash was boo.com.
One survivor was Amazon.com. Operating in many countries, Amazon was not different in the sense that it too was run at a loss, but eventually it did breakeven. Started originally as a book store, Amazon offered a wide library of products at very competitive prices. It also pioneered in various marketing channels, most noticeably being attributed with affiliate marketing. Indeed, Amazon Coupon Codes feature as part of the currently used marketing mix to drive sales. Despite their success, Amazon is not standing still.
Recently Amazon has moved into digital distribution, not only with music but also with e-books. The Kindle represented the first movement into hardware and allows users to read literature and news on the go, with content being automatically downloaded each day. With recent introductions to the market such as the Apple iPad, doubts remain whether the Amazon Kindle can retain its crown in e-books but already strains are emerging with publishers regarding pricing models. As boundaries between industries becoming increasingly blurry, it will be interesting to see how Amazon as a corporation respond and adapt.
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