burson-marsteller

A study by Burson-Marsteller finds that 79 percent of the largest 100 companies in the Fortune Global 500 index are using social media tools.

At first glance, this may seem significant. But a closer look shows that Fortune 100 companies are showing interest but nothing to prove that social media tools are gaining significant corporate acceptance. Here’s a copy of the full report and an accompanying power point presentation

But it is early in the game and these are results show that social media tools are making credible gains …