Commerce

Apple clarified rules for iPhone app developers on Friday, allowing them to serve advertising to users based on location — but only if the app uses the same location data to “provide beneficial information.”

This is good news for the advertiser community, because it means they’ll have some access to iPhone apps. It’s also good news for users, because they won’t be bombarded with location-based ads while using games, productivity tools, or other apps that don’t have anything to do with where they are. But they will encounter them while using apps that also use the location data to provide a desirable feature …