location based

The days of SEO as the primary traffic driver to your website are over. Don’t get us wrong, organic search engine optimization isn’t about to disappear as a key traffic driver. And thankfully, Google AdWords is still going strong. However, recent technology trends enable a brave new world of marketing. Ignore them at your peril.

Take real time, for instance. The next generation of search, aggregation, notification and findability services are being developed using real-time technologies that enable users and machines to receive real-time updates. In a recent post, Robert Scoble said he would be better off curating news than actually attending the Apple launch! What? If you aren’t thinking about how real time, along with social networks, mobile and location-based services fits in your marketing plan, you’re missing an opportunity …