Search Engine Optimisation (SEO) is the strategy used by web designers to make a particular web page reach a higher ranking in different search engines. The benefit coming from having a better rank than a competitors web page is that when a search using relevant key words is put in the search engine, the link to the better ranked site appears before the one with the lower rank; difference in position depending on the difference in ranking. Normally, making a web page more search engine compatible (or friendly) requires a person with thorough knowledge of how search engines operate, including the latest ones. The same parameters do not or may not apply equally to all search engines, whereby a top ranked site on one engine does not guarantee similar ranking on another. Identifying the issues that lead to a better rank and appropriate recommendations derived from that is what a SEO Audit is all about. SEO Consulting requires very precise methodology to get the best results … click this to continue

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