Once upon a time, smartphones were mostly about connecting busy professionals with their email accounts while on the go. Now that smartphones have reached the mainstream consumer market, however, people are looking for more than just email access – and a surprisingly large number of smartphones hardly ever leave their owners’ homes …
You have to wonder how often this happens these days. High-speed coverage (or at least coverage that’s advertised that way) is now widespread, and there have to be times when a solid 3G connection can beat an understaffed checkout line hands-down.
Which means customers are bringing the competition into the bricks-and-mortar stores with them — and they can switch allegiance as easily as point, click, swipe, call up the keyboard, tap tap tap, dammit, backspace, no, that wasn’t it, tap tap (repeat eight or nine times)… submit …
