Social media gurus: We all know one. If you’re lucky, you know only one.

They are the attendees of tech parties, the “Twitter consultants,” the armchair generals of the Internet, and their numbers grow by the day. Yet most of them couldn’t distinguish a line of code from a badly punctuated haiku.

What’s to be done with the social media experts? Accept that their blathering may contain some wisdom? Or require technical exams for all Twitter users with more than 1,000 followers? You decide! And make the NMDs among us take our “technical” quiz.

There is always grave danger when amateurs turn overnight into experts. This sub-professional clown town is where B movies and Soulja Boy come from. It’s also the birthplace of every blowhard who tells you you’re “doing it wrong” without any technical knowledge or original thought to back it up …

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On Friday, the U.S. Department of Defense announced a new policy which allows all users of unclassified computers in the .mil domain access to popular social networking sites including Facebook, Twitter, Flickr and YouTube among others. This change in policy effectively reverses the previous ban on accessing these types of sites – a ban that had been in place for nearly three years. In embracing the new policy, the department also launched its own social media hub, a blog-like site complete with live Twitter feeds, Tweetmeme buttons and “share on Facebook” links.

And in case you thought they weren’t serious, it’s also worth noting (as spotted by the New York Times) that news of this announcement broke on the Twitter feed of Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, and not via a traditional press release …

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