A study by Burson-Marsteller finds that 79 percent of the largest 100 companies in the Fortune Global 500 index are using social media tools.

At first glance, this may seem significant. But a closer look shows that Fortune 100 companies are showing interest but nothing to prove that social media tools are gaining significant corporate acceptance. Here’s a copy of the full report and an accompanying power point presentation

But it is early in the game and these are results show that social media tools are making credible gains …

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For the past couple weeks, we’ve been following some interesting developments with Twitter – things that most end users probably would not know or care about.

As we suspected, the quickly-growing company is putting more emphasis on engineering, taking “steps… to make our engineering division more open and transparent,” according to the team’s infrastructure manager, Evan Weaver. “Much of Twitter’s success has been enabled by open-source software, and we want to give back,” he continues. And there’s a lot of giving back going on, from a new blog to new recruiting efforts.

Read on, and let us know your opinions in the comments …

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Twitter founder Evan Williams posted a message yesterday that was easy to misunderstand: “Met the Dalai Lama today in LA. Pitched him on using Twitter. He laughed.”

Some one had already set up the account @DalaiLama though, one week before Williams met with the religious leader. Five hours after the seemingly dismissive tweet, the @DalaiLama account was listed as confirmed authentic and began publishing messages. This almost exactly one year after a hoax account (@OHHDL The Office of His Holiness the Dalai Lama ) got 16,000 followers in one weekend before being declared a fake and shut down by Twitter Head Quarters. Just welcomed to the site moments ago by Twitter’s new VP of Communications Sean Garret, @DalaiLama appears to be real …

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You can get paid to tweet. Average, non-celebrity users are making some decent pocket change using Twitter ad services like Twittad, Magpie, Sponsored Tweets, and Ad.ly. And while reports of $10,000 tweets abound, average users are pulling in much smaller amounts, usually three figures at most.

But aren’t these programs rewarding scam artists who boost their follower count through artificial means or sneak in ads that look like regular tweets? Surprisingly, for the most part, the answer is no …

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Two months after announcing that the startup managed to turn a profit in 2009, Twitter has announced that it will be hiring Pixar finance head Ali Rowghani as its chief financial officer.

Twitter’s CEO Evan Williams told Reuters today that the new hire represents the company’s direction toward “creating value for our users and capturing the financial opportunities that result from it.” Rowghani will join Twitter officially in March …

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As soon as this week, Google might be rolling out a “Twitter-killer” feature for Gmail users, according to a report from the Wall Street Journal.

Gmail users can currently broadcast status messages via the Google Talk feature. The main difference between the current offering and the new feature is that status messages aren’t available in a timeline format. With the new “Twitter clone,” they will be …

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Are you suspicious of those sexy avatars and “marketingbizpro” accounts following you on Twitter, but don’t have the time or inclination to block and report them one by one as they pop up?

We’ve just found a new, completely free app that will zap those bots and bad users in just one click. It’s fully customizable, so you can tell the blocker what you personally consider to be a spam account. And you can choose to simply unfollow those users, block them or report the accounts to Twitter, as well – again, all with just one click. StopTweet is definitely one of the more useful apps we’ve seen lately, and it also helps us all do our part to clean up the Twitter universe.

We just tried it on an account and caught around 50 spam followers; pretty exciting, no? …

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A recently discovered security flaw in Twitter’s Flash-based website widget may have allowed attackers access to the login credentials of any Twitter user. According to Mike Bailey, an analyst at Foreground Security, the problem involves a known vulnerability in Adobe’s Flash programming language, the language used to code the Twitter widget. In response, Twitter has disabled the widget in question while they research the issue further.

Oddly enough, the vulnerability in question was initially discovered back in 2006, but many website operators have yet to address it says Bailey, according to a Reuters UK news story about the potential Twitter security hole. After analyzing Twitter’s website, Bailey says the site may have been open to attack from hackers attempting to exploit this particular security hole for over a year.

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The web technology is expanding and developing than ever before. From sharing your personal views to sharing online videos, its span is enormous and the way it’s touching and affecting our life, is phenomenal. Let’s have a look at some web applications which have changed our life with their arrival … click this to continue

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